Responding to customer interests and preferences enables companies to enhance brand loyalty. That's why low-fare airline SkyEurope partnered with email service provider Silverpop to incorporate customer insights from its two-million-strong email marketing database.
SkyEurope is one of Europe’s fastest growing, low fare airlines, with scheduled services to 41 cities in 19 European countries. The airline has established a vibrant, long-term customer loyalty program enhanced by Silverpop's ability to respond to email recipients' preferences and actions. The airline company underwent a lengthy selection process, reviewing a number of email service providers, before selecting Silverpop for its suite of marketing execution tools that can easily manage SkyEurope’s day-to-day customer email communications, enabling the airline to deliver highly relevant messages.
"The value of our customer database is enormous, but it’s one thing to collect customer information and another to be able to use it effectively," said Steven Greenway, commercial director of SkyEurope. "Silverpop’s expertise in email data management, deliverability and ISP relationships, along with its suite of cutting-edge, on-demand marketing tools, will enable us to take a sophisticated approach to meeting our customers’ myriad preferences.”
Silverpop enhances the ability to reach customers with one-to-one messaging. Marketers can access customer information in relational tables which can contain rich amounts of actionable data to identify who and when to target and which offers are most appropriate. The availability of rich amounts of customer insights enables the creation of highly personalized and targeted messages with greater ease.
“We’re delighted to be working with SkyEurope," said Will Schnabel, vice president and general manager of Silverpop's international markets. "SkyEurope is passionate about customer service and recognizes that email marketing is a key part of their customer strategy. And Silverpop can support branding and customer loyalty initiatives in sophisticated, powerful ways while still being intuitive to use."
About Silverpop
Silverpop is a premier email service provider delivering a comprehensive array of on-demand, Web-based software solutions serving the online relationship marketing needs of enterprise-level organizations throughout the world. Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. With highly scalable tools supporting both BtoC marketing initiatives and BtoB lead management processes through its Vtrenz solution, Silverpop delivers a robust suite of marketing tools not available elsewhere in the marketplace.
With offices throughout the United States and in the United Kingdom, Silverpop is the only company that has consistently appeared as one of the top two enterprise-oriented ESPs each of the last four years in international analyst firm JupiterResearch's annual evaluation. Silverpop provides email marketing and lead management technologies to industry-leading companies including Fossil, Siemens, JetBlue, British Sky Broadcasting, Ciena, Pitney Bowes MapInfo, LeanLogistics, Houghton Mifflin and more. Best practices and white papers are available at www.silverpop.com.
Contacts:
Kay Cavender, 678-247-0544
Director of Corporate
Communications
kcavender@silverpop.com
