Examine the Japanese Pharmaceuticals and Healthcare Industry with This Comprehensive Report, Q3 2008

Research and Markets (http://www.researchandmarkets.com/research/6d2dfc/japan_pharmaceutic) has announced the addition of the "Japan Pharmaceuticals and Healthcare Report Q3 2008" report to their offering.

BMI's Japan Pharmaceuticals and Healthcare Report provides independent forecasts and competitive intelligence on Japan's pharmaceuticals and healthcare industry.

Japan has the second largest pharmaceutical market in the world, currently valued at approximately US$76bn. Using BMIs proprietary forecast model, sales of prescription drugs and over-the-counter (OTC) medicines are expected to be US$85.5bn by 2012. The market is characterised by the drug lag, a preference for branded medication, dominance by local firms and an emerging generic drug sector.

Japan's US$5.03bn over-the-counter (OTC) market is on the brink of a paradigm shift. The Ministry of Health, Labour and Welfare (MHLW) plans to allow convenience stores, supermarkets and other retail outlets to sell consumer healthcare products - such cough and cold remedies and analgesics - in April 2009. If this legislation is passed, as BMI expects, we will upgrade the sector forecast significantly.

Pricing and reimbursement in Japan is highly complex and opaque, which results in drugs reaching the market long after regulatory submissions are made. Consequentially, the system has received criticism from both pharmaceutical companies and patient groups, which have to wait for medical breakthroughs. In an effort to diversify and increase its presence in emerging markets, Japanese drugmaker Daiichi Sankyo purchased a controlling stake in Indian generics firm Ranbaxy Laboratories during Q308.

Daiichi is not the first Japanese drugmaker to adapt to the increasingly tough operating environment. In April 2008, Takeda Pharmaceuticals agreed to pay US$8.8bn for US drugmaker Millennium Pharmaceuticals. The transaction gave the Japanese company access to the blood cancer drug Velcade (bortezomib), which is forecast to produce US$345mn in sales during 2008 a 25% increase on the previous year. This deal was followed by Eisai's purchase of cancer specialist MGI Pharma for US$3.9bn in Q407.

Certain industry stakeholders criticised the plan proposed by the Federation of Pharmaceutical Manufacturers Association of Japan (FPMAJ) in July 2008 to update the prescription drug pricing procedures. Not unsurprisingly, the drugmakers are seeking to charge higher prices for longer periods as well as secure more premiums for improving clinical outcomes. In light of the global trend for cost containment in developed states, BMI does not expect the changes to be implemented.

Key Topics Covered:

Executive Summary

Japan Pharmaceuticals And Healthcare Industry SWOT

Japan Political SWOT

Japan Economic SWOT

Pharmaceutical Business Environment Ratings

Limits Of Potential Returns

Risks To Realisation Of Returns

Japan Market Summary

Regulatory Regime

Recent Regulatory Developments

Medical Device Regulations

Intellectual Property Developments

Pricing And Reimbursement System

Recent Pricing And Reimbursement Developments

Other Regulatory Issues

Industry Trends And Developments

Epidemiology

Healthcare Sector

Healthcare Sector Finance Issues

Healthcare Reforms

International Collaboration

International Reaction

Domestic Company Activity

Foreign Generic Sector

Multinational Sector Developments

Research And Development

Industry Forecast Scenario

Overall Market Forecast

Key Growth Factors Industry

Macroeconomic Forecast Scenario

Prescription Market Forecast

OTC Market Forecast

Generics Market Forecast

Generics Market Forecast

Patented Medicines Market Forecast

Export/Import Forecasts

Other Healthcare Data And Forecasts

Key Risks To BMIs Forecast Scenario

Competitive Landscape

Company Profiles

Leading Foreign Manufacturers

Pfizer

Sanofi-Aventis

Merck & Co (Banyu)

Novartis

GlaxoSmithKline (GSK)

AstraZeneca

Indigenous Manufacturers

Takeda

Astellas

Eisai

Daiichi-Sankyo

Sawai Pharmaceutical

BMI Forecast Modelling

How We Generate Our Pharmaceutical Industry Forecasts

Pharmaceutical Industry

Pharmaceutical Business Environment Ratings Methodology

Ratings Overview

Weighting

Sources

Companies Mentioned:

- Pfizer

- Sanofi-Aventis

- Merck & Co (Banyu)

- Novartis

- GlaxoSmithKline (GSK)

- AstraZeneca

- Takeda

- Astellas

- Eisai

- Daiichi-Sankyo

- Sawai Pharmaceutical

For more information visit http://www.researchandmarkets.com/research/6d2dfc/japan_pharmaceutic

Contacts:

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
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Fax from rest of the world: +353-1-481-1716

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