Best Buy® Employees Make the Difference for Customers this Season

Best Buy, the nation’s leading consumer electronics retailer, celebrates the commitment and expertise of its employees this season by putting them front and center in a series of inspiring holiday-themed ads. The “True Stories” campaign showcases the meaningful role Best Buy employees play in helping customers select and use technology and entertainment to achieve their holiday dreams.

Launched in November, “True Stories” is an extension of Best Buy’s continuing efforts to highlight the everyday efforts of its employees who connect with consumers by providing trusted guidance, advice and support.

“I believe our people are the most compelling reason to choose Best Buy this season” said Barry Judge, Chief Marketing Officer for Best Buy. “By sharing their stories in our holiday campaign, we recognize the role they play in creating a unique and valuable shopping experience for our customers.”

Nearly 500 employees responded over the course of just two weeks when they were called on to share their holiday traditions and most memorable customer experiences. From humorous to heart warming, each entry displayed an enthusiasm for Best Buy and its customers. Ultimately, eight dynamic BlueShirts and Geek Squad Agents and Installers were asked to share their colorful tales through the broadcast advertising campaign this season, which runs through December 24.

The “True Stories” campaign is a reflection of a long standing commitment by Best Buy BlueShirts and Geek Squad Agents to ensure that customers have a great experience whether they are shopping in stores and online or looking for service and support to get the most out of their purchases. By providing customers with the knowledge to choose the right product, and the best post-purchase support, Best Buy employees empower their customers to make stress-free, informed and confident decisions.

In a continued effort to educate and inform consumers on the ways technology can help create more meaningful holiday traditions, Best Buy launched holiday microsites at www.AskABlueShirt.com and BestBuy.com/projectholiday. Both “Project Holiday” and AskABlueShirt.com help take the stress out of holiday shopping by offering great ideas for adding a fun tech twist to traditional holiday rituals. In addition, at AskABlueShirt.com, BlueShirts and Geek Squad agents are contributing informative posts based on consumer questions they are hearing in stores.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, and China, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $40 billion annual revenue and includes brands such as Best Buy, Audiovisions, The Carphone Warehouse, Future Shop, Geek Squad, Jiangsu Five Star, Magnolia Audio Video, Napster, Pacific Sales Kitchen and Bath Centers, The Phone House and Speakeasy. Approximately 165,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2008, we donated a combined $31.8 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit www.bestbuyinc.com.