Coca-Cola to Reward Consumers for Recycling with Recyclebank

Coca-Cola and RecycleBank today announced a non-alcoholic beverage sponsorship agreement that will significantly enhance the variety of rewards offered to RecycleBank’s members for recycling through RecycleBank. Beginning in February, consumers participating in the RecycleBank program may redeem their earned RecycleBank points to select from a variety of fun rewards from the Coca-Cola family of brands and partners. Coca-Cola rewards will deliver up to $600,000 in retail value to the RecycleBank beverage category. RecycleBank households also will have the opportunity to redeem RecycleBank Points for Coca-Cola sponsored My Coke Rewards Points, the successful online loyalty program for consumers of Coca-Cola products.

“We are committed to promoting recycling of all our packages,” said Katie Bayne, chief marketing officer, Coca-Cola North America. “RecycleBank’s connection with households affords us unique opportunities to communicate about and encourage recycling. And with My Coke Rewards.com, we can expand on the rewards available to RecycleBank households as a thank you for enjoying our products, closing the loop by recycling and ‘Giving it Back.’”

RecycleBank dramatically increases curbside recycling rates by offering participating households rewards for their recycling efforts. RecycleBank’s proprietary technology measures the amount of material recycled and then converts that amount into RecycleBank Points that can be redeemed for rewards at hundreds of local and national partners. More than 900 local and national businesses partner with RecycleBank in order to encourage RecycleBank members towards greener behaviors and increased recycling habits.

“Coca-Cola believed in RecycleBank when it was just an entrepreneur’s vision and has continued to support us as we grow nationally,” said Ron Gonen, CEO of RecycleBank. “We are proud that our relationship with Coca-Cola continues to deepen as we work together on a number of activities to promote a more sustainable business community and to scale RecycleBank nationally.”

At My Coke Rewards, www.mycokerewards.com, members can redeem points for magazine subscriptions, gift cards or Coca-Cola gear as well as sweepstakes and other rewards. Consumers also may donate their rewards to their local schools through the My Coke Rewards for Schools program. My Coke Rewards for Schools provide schools with additional supplies and resources to supplement student educational programs.

As the non-alcoholic beverage sponsor, Coca-Cola has category exclusivity to offer rewards that consumers can use at local merchants for a broad range of brands including: Coca-Cola classic, Coke Zero, Diet Coke as well as Dasani bottled water, Nestea and Gold Peak teas, Minute Maid juices and juice drinks, Fuze and Glaceau beverages.

About The Coca-Cola Company

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

About RecycleBank

RecycleBank is a rewards program that motivates people to recycle. We do this by quickly and easily measuring the amount of material each home recycles and then converting that activity into RecycleBank Points that can be used at hundreds of local and national rewards partners. RecycleBank is simple to implement, market-driven, and proven to work. RecycleBank saves municipalities money and rewards citizens for their environmental stewardship. Kleiner, Perkins, Caulfield and Byers, RRE Ventures, The Westly Group and Sigma Partners are institutional shareholders. Ron Gonen, the co-founder and CEO, is the largest individual shareholder. RecycleBank is headquartered in New York City and also maintains an office in Philadelphia. Visit www.recyclebank.com for more information.