Vote to Name a New Boutique Hotel on Madison Avenue in NYC

This year you voted in the Presidential election. You may have voted for the next American Idol. But now we ask you to cast your vote for something that will last longer than a Presidential term, or a brief appearance on the Billboard Hot 100. Desires Hotels now asks for your vote to name a new hotel on Madison Avenue in New York City - the latest in their boutique hotel collection.

Sitting in the heart of the Flatiron District, on the corner of Madison Avenue and 27th Street in New York City, the hotel formerly known as The Madison, is undergoing an entire facelift and is scheduled to open its doors once again in June 2009. Re-envisioned from the lobby to the roof top and from the guest rooms to the front door, this new modern boutique hotel is also looking for a fresh name. The "You Name It, We Claim it" campaign reaches out to everyone – we want your vote! General Manager, Shawn Roach says, "Like all great global icons, New York City belongs to everyone, so we embrace the opportunity to reach out to world citizens and neighbors alike to get their input on naming my hotel."

Simply go to DesiresHotels.com/Vote where you can choose your favorite name and logo. The moniker with the most votes wins placement on the front door and one lucky voter will win a three-night stay for two, including airfare, at any of the Desires Hotels in Miami, San Juan, New York City, Milwaukee, or St. Louis. Polls open on March 23 through March 31. We'll announce the winner chosen from those who voted for the most popular name on April 2, 2009.

The 72-room hotel will be an inviting destination for business or leisure travelers alike with its clean contemporary lines and featuring the latest in technology. An added bonus is that the area caters to a wide audience that seeks to experience a true neighborhood within the "big" city. The lobby and guest rooms will feature a collection of graphic arts that highlight timeless themes and an eclectic take on scenes from the city. "This hotel project fits in perfectly with the rest of the unique collection of Desires Hotels," says Doug Carrillo, Senior Vice President of Sales and Marketing. "Being distinct and creative is what this entire campaign is all about. For the first time ever, there is a grassroots neighborhood effort to ‘get out the vote' and a broader interactive on-line campaign allowing people from anywhere around the world to participate."

From the local hot dog vendor, to the Shake Shack regular, from the waitress in the diner next door to the local precinct, Roach will work to get out the vote. As a native New Yorker, this is personal for Shawn, and he's eager to see your choice. So, don't hesitate! Go to www.desireshotels.com/vote and let your voice be heard.

Location

Located just one block from Madison Square Park and the Flatiron Building, the area is conveniently located near two major subway lines (the Broadway and Lexington lines). The hotel borders the city's flower district to the West, 22nd Street to the South, Little India to the East, and the Empire State Building to the North. The area is buzzing with new business and residential developments, such as the Met Life Tower and The New York Life Building. T he gorgeously maintained Madison Square Park and its popular eatery "Shake Shack" are highlights for tourists and business travelers alike, as are the culinary destinations Eleven Madison Park and Tabla.

About Desires Hotels

From the neon lights of Ocean Drive in South Beach to the Harley-Davidson Museum in Milwaukee, from the iconic Delmar Loop in St. Louis to the cobbled adoquine streets of Old San Juan, or right in the heart of Times Square, Desires Hotels is a unique collection of independently created modern boutique hotels. High in style, distinct and creative, each of these lifestyle hotels have one-of-a-kind architecture and interior design, allowing guests to expect just as much from their hotel as they do from their destination. Savvy travelers seeking a lifestyle-oriented experience will appreciate the "Your Desires" program that tailors a unique experience to every guest. Desires Hotels deliver unexpected amenities in stylish settings.

For more information about Desires Hotels and their locations, call 866-593-4330 or visit www.desireshotels.com.

Contest Rules

Must be at least 21 years of age to enter. Voting is open at www.desireshotels.com/vote and ends March 31, 2009. Prize winners will be selected from all valid votes for the winning name, or email promotions subscriptions, received during the promotional period, and announced on April 2, 2009. Grand prize trip includes roundtrip airfare for 2 and a 3-night stay at any Desires Hotels property. Prize travel is subject to blackout dates and must be completed by Dec 31, 2009; travelers must be at least 21 years of age. Second and Third prizes are one (1) iPod Touch and (1) iPod Nano. iPod is a registered trademark of Apple Inc. Apple is not a sponsor or affiliated with this promotion.

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