Research and Markets: Segmentation in Financial Services - Order Now

Research and Markets (http://www.researchandmarkets.com/research/a7014a/segmentation_in_fi) has announced the addition of the "Segmentation in Financial Services" report to their offering.

At the heart of any customer relationship management (CRM) programme is the effective segmentation and profiling of customers allowing institutions to serve increasingly finer segments more profitably.

Against the current backdrop of uncertainty in retail finance, with banks needing to restore credibility with customers while facing mounting internal problems (I.T. investment currently on hold or with funds diverted to systems integration) - this report offers the short and medium term options that are available to both senior strategic staff as well as regional and branch level staff, looking to attract and retain retail customers.

Section 1 assesses the prospects for three key sectors: The Affluent - The Professional Market and The Unbanked and Underbanked.

Each sector is assessed in terms of:

• Prospects
• Best Practice Organisations
• Product Strategies
• Options for outsourcing and alliance
• Marketing and technology requirements

Section 2 of this report looks at the two current themes across key segments - addressing customer concerns at a branch level using behavioural finance methods and re-connecting with the public using social responsibility initiatives. The third strand of this section, looks at gender specific finance initiatives, easily the most under exploited part of modern retail financial services.

A key finding is the importance of financial education programmes for all segments.

Key Topics Covered:

• Executive Summary
• Scope of this report
• Retail Finance in 2009
• The structure of this report
• Chapter 1: Introduction: An Overview of Segmentation in Financial Services
• Section 2: Key Segments Profiled
• Chapter 2: The Affluent
• Chapter 3: The Professional Segment
• Chapter 4: The Unbanked
• Section 3: Cross-Segment Issues
• Chapter 5: The Least Served Segment
• Chapter 6: Behavioural Finance - The killer application after the Credit Crunch
• Chapter 7: Socially Responsible Segment(s)

Companies Mentioned:

• JP Morgan Chase CPA Advantage
• Crestmark Bank
• AEX Commercial Financing Group LLC
• LawFinance Group
• Mrs Ocean

For more information visit http://www.researchandmarkets.com/research/a7014a/segmentation_in_fi