The New York Times Launches Enhanced Version of Times Reader Powered by Adobe AIR

The New York Times (NYSE: NYT) and Adobe Systems Incorporated (NASDAQ: ADBE) launched today Times Reader 2.0, an enhanced version of the digital newspaper reader with online/offline reading capabilities, powered by Adobe® AIR® software, a key component of the Adobe Flash® Platform. Times Reader 2.0 is now available on any computer running Windows, Mac OS or Linux operating systems. Times Reader 2.0 more closely mirrors the printed newspaper through improved navigation and functionality.

Robert Larson, vice president of digital production at The New York Times

“We are excited to release this enhanced version of Times Reader on Adobe AIR,” said Robert Larson, vice president, digital production, The New York Times. “The Times is committed to developing innovative products to meet the needs and demands of our readers on whichever platform they choose. Times Reader 2.0 brings together the rich narrative of reading the print version with the benefits of online media such as integrated search, news updates and video journalism.”

Michele Turner, vice president of product marketing for the Platform Business Unit at Adobe

“The new Times Reader on Adobe AIR provides a highly readable, engaging mix of The New York Times print and Web editions,” said Michele Turner, vice president, product marketing for the Platform Business Unit at Adobe. “By leveraging the Flash Platform, using Adobe Flex® Builder® to create the application and deploying it on Adobe AIR, The New York Times is showcasing what is possible today with digital publishing, by delivering a branded Rich Internet Application (RIA) outside the browser that provides a closer, consistent connection to readers.”

New features of Times Reader 2.0 on Adobe AIR:

• Blends the best of the print and Web: parallels printed news with columns of high-quality text, combined with the dynamic flexibility of the Web, including search, links and up-to-the minute headlines.
• Enhances online/offline reading capabilities, allowing readers to sync content via Wi-Fi and read synced content offline.
• Downloads the Latest News section every five minutes from NYTimes.com. Users can customize how often the Latest News is updated.
• Provides the latest videos from NYTimes.com.
• Allows readers to use the Browse mode to zoom out and view the visual overlay of New York Times articles, similar to browsing the print edition.
• Includes full text search.
• Integrates interactive version of The New York Times premium crossword puzzle.

Availability

Times Reader users will also enjoy the standard features available in previous versions, such as access to a seven-day article archive, the premium crossword puzzles and the News in Pictures.

Times Reader 2.0 is available for $3.45 per week; it is free for New York Times home delivery subscribers. For a limited time, readers can try a free trial of four sections of Times Reader, which include Latest News, the Front Page, Business Day and the Most E-mailed List.

To sign up for Times Reader 2.0 visit http://www.nytimes.com/timesreader. For those readers who do not have Adobe AIR installed already, Adobe AIR will automatically download and install along with the Times Reader application.

Times Reader initially launched in March 2007; it first appeared in beta in September 2006.

Helpful Links

• Times Reader FAQ
• Times Reader Demo
• NYTimes.com
• Download Times Reader on Adobe AIR
• Adobe Flash Platform
• Adobe AIR

About New York Times Company

The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About Adobe Flash Platform and Adobe AIR

• The Adobe Flash Platform is a complete system of integrated tools, frameworks, clients and servers for the development of Web applications, content and video that runs consistently across operating systems and devices.

• Adobe AIR enables developers to use proven Web technologies to quickly design and build compelling applications that extend outside the browser.
• Adobe Flex Builder is a tool for developers to create and maintain expressive Web applications that deploy consistently on all major browsers, desktops, and operating systems.

About Adobe Systems Incorporated

Adobe (Nasdaq:ADBE) revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit http://www.adobe.com.

© 2009 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe AIR, Flash and Flex Builder are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

This press release can be downloaded from www.nytco.com