Game On: TrialPay Launches Enhanced Payment Platform that Maximizes Profits for Publishers of Social Applications and Casual Games

TrialPay, the leading provider of payment and promotion solutions, today at Casual Connect Seattle announced an enhanced monetization platform for publishers of social applications, casual games and virtual worlds. The TrialPay platform has the broadest capabilities, the highest-quality network of blue-chip advertisers and unparalleled customer service that together maximize profits for games publishers like Challenge Games, (Lil) Green Patch and Watercooler Inc. The company’s investment in the games category promises to increase conversion rates and boost order values for any online publisher.

TrialPay’s platform is the latest adaptation of its proven “offer-based monetization” model, which has been used by more than 40 million consumers across sites like Gap, Best Buy, Netflix and McAfee. At checkout, consumers use TrialPay to acquire virtual currency for free by purchasing a product from a trusted blue-chip advertiser like FTD, Discover, Starbucks or Sony. Beyond TrialPay’s familiar “Get It Free” model, the flexible TrialPay platform also allows publishers to process credit card transactions, conduct in-game promotions, and offer a number of compelling purchase-incentives.

" As we were developing new sports offerings for our millions of fans on Facebook, we wanted to work with a best-in-class payment provider to provide the best user experience to our members while helping to optimize direct user revenue,” said Bryan Bennett, VP of marketing at Watercooler Inc., which publishes the popular app, FanSection™. “After conducting an extensive review process, TrialPay offered the best combination of traditional and alternative payment methods, while also offering the tracking and administrative features to help us optimize flows and offers."

Virtual Goods = Real Money for Publishers and Advertisers

There’s nothing virtual about the economy for virtual goods and currency, particularly among casual gamers. What emerged earlier this decade in Second Life and hit the mainstream with Facebook “gifts” has exploded into a $1.5 billion market whose users range anywhere from ‘tweens” and teens to soccer moms and retirees.

TrialPay’s unique platform helps online merchants convert these prospects into customers and provides the industry’s greatest payouts. Game publishers, including Acclaim Games, Eidos and FreshGames, have been among TrialPay’s longest-standing and most successful merchants. As these publishers benefit from TrialPay’s payment and promotions platform, the system also provides value for consumers and advertisers.

With the industry’s largest payouts that allow for the monetization of existing traffic, TrialPay’s new capabilities for publishers of social applications, casual games and virtual worlds include:

• Integrated payment types: Using TrialPay, publishers can consolidate all of their payment types—PayPal, mobile payments, credit cards and offer-based monetization—onto a single platform;
• Fraud mitigation: Coupled with its blue-chip advertising relationships, TrialPay’s in-depth end-to-end transaction tracking system reduces revenue leakage, ensuring that companies get paid for every transaction;
• Increased measurability: Analytics allow clients to slice-and-dice data by country, campaign, date/time, and more;
• Reduced operational costs: TrialPay manages its clients’ deployment, customer support and fraud detection, allowing them to focus on what they do best: creating outstanding gaming experiences;
• Large offer inventory: Customers can choose an offer from more than 2,000 major advertisers, including Best Buy, Gap and 1-800-Flowers.com;

“The new capabilities we’ve added to our platform enable social app and game developers to maximize profits from their user base,” stated Alex Rampell, TrialPay’s CEO. “We offer the industry’s highest payouts, most comprehensive set of capabilities and the highest quality network of premier advertisers. Our high-quality model instills confidence in consumers which in turn leads to higher conversion rates, order values and total revenues.”

About TrialPay

TrialPay offers e-commerce solutions that increase conversion rates and boost order values for any online seller. TrialPay's payment and promotions platform uses the efficiencies of the Web to pair online shoppers with ideal offers at every stage of the purchase process. With TrialPay, everyone wins: online stores make more sales from their current traffic, advertisers acquire new customers on a pay-for-performance basis and shoppers get a free product with every purchase.

TrialPay works with name-brand companies across many verticals, including: The Wall Street Journal, Gap, McAfee, Netflix, Match.com and thousands of others. In just two and a half years, TrialPay has provided 40 million registered users with compelling payment options at more than 7,500 online stores. For more information, visit http://www.trialpay.com.