LookSmart Launches SmartRotation, Driving More Revenue for Advertisers

LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, today announced the full release of SmartRotation, a cost-per-action (CPA) driven tool that automatically serves the best-performing ad creative in an ad group based on conversion data from a tracking pixel. The new tool, a feature of LookSmart’s ad rotation, allows advertisers to optimize campaigns by conversion events like sales, sign-ups, downloads, and registrations to drive higher performance.

“It doesn’t matter how many clicks you have if it doesn’t convert,” said Michael Schoen, Vice President and General Manager of Advertising Platforms at LookSmart. “While other platforms only offer even ad rotation or optimization by click-through rate (CTR), LookSmart’s SmartRotation analyzes conversion rates and serves the best-converting ad creative, giving advertisers a better rate of return on their search investment.”

SmartRotation

• Automatically serves the ad creative with the best CPA in a campaign
• Provides detailed information about which keywords and traffic sources are performing
• Easy to integrate into online campaign management
• Built on LookSmart’s award-winning AdCenter platform

SmartRotation is the latest addition to LookSmart's award-winning AdCenter, a powerful ad serving and keyword auction platform. AdCenter processes more than a billion daily queries for LookSmart's syndicated network and is used by thousands of advertisers via self-service accounts, dedicated managed services and bid management through advanced API technology.

For more information, please contact sales@looksmart.net or (888) 403-5665.

About LookSmart, Ltd.

LookSmart (NASDAQ: LOOK) is a premier search advertising network and management company. A trusted provider of quality search advertising products and services to advertisers, LookSmart offers targeted pay-per-click search and contextual advertising via its proven Search Advertising Network. Dedicated to the quality of PPC search advertising, LookSmart is one of the five founding members of the IAB Click Measurement Panel. For more information call (888) 403-5665.

Forward-Looking Statements

This press release contains forward-looking statements, such as references to our business prospects. These statements, including their underlying assumptions, are subject to risks and uncertainties and are not guarantees of future performance. Results may differ due to various factors such as the possibility that we may be unable to gain or maintain customer acceptance of our publisher solutions or ad backfill products, that existing and potential customers for our products may opt to work with, or favor the products of, others due to more favorable products or pricing terms, limitations on or our inability to retain and grow our ad and customer base, and limitations on or our inability to enhance our products. In addition, you should read the risk factors detailed in our Annual Report on Form 10-K for the year ended December 31, 2008, filed with the Securities and Exchange Commission.

The statements presented in this press release speak only as of the date of the release. Please note that except as required by applicable law we undertake no obligation to revise or update publicly any forward-looking statements for any reason.

NOTE: "LookSmart" is a trademark of LookSmart, Ltd., and/or its subsidiaries in the U.S. and other countries. All other trademarks mentioned are the property of their respective owners.

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