Weight Watchers® Smart Ones® Introduces New Lunch-Time Fix for Grilled Sandwich-Lovers and Flatbread Fanatics

Weight Watchers Smart Ones brand is giving lunch time a boost with new flavorful Artisan Creations Grilled Flatbreads. The new Grilled Flatbread line offers a variety of flatbread sandwiches with bakery-baked flavor and grilled, crispy bread, right out of the microwave.

Smart Ones Grilled Flatbreads boast real grill marks, robust flavor and whole strips of steak or chicken, topped with fire-roasted vegetables and tasty sauces. In addition to serving as a better-for-you lunch option, mid-day munchers can enjoy Smart Ones Grilled Flatbreads either crispy or soft, by following the package instructions for a sandwich that suits personal tastes.

According to the research firm NPD Group, sandwiches are ranked among the most popular items eaten by Americans, and are enjoyed at 37 percent of all lunches. Knowing the lunch time favorites are so well loved, Smart Ones brand team wanted to offer sandwich options that deliver the same type of bakery-baked flavor with appetizing ingredients that satisfy cravings and complement a healthy lunch experience.

“In the new Smart Ones Grilled Flatbread line, each sandwich is grilled to perfection, offering oven-baked flavor in just minutes in your microwave,” said John Bennett, director of Smart Ones brand. “The addition of Grilled Flatbreads to the Smart Ones portfolio offers yet another way to satisfy your flavor cravings throughout the day, while sticking with better-for-you options.”

Each of the Grilled Flatbread varieties has a Weight Watchers POINTS® value of six, has 310 calories or less, and six to eight grams of fat. The line includes four tasty flatbread options:

• Chicken Marinara with Mozzarella Cheese with grilled white meat chicken, fire-roasted bell peppers and onions, and reduced-fat mozzarella cheese, topped with a zesty marinara sauce on a flatbread.
• Savory Steak and Ranch flatbread with seasoned beef steak, fire-roasted green bell peppers and onions, reduced-fat mozzarella cheese, with a creamy ranch sauce.
• Southwestern Style Chicken Fiesta with grilled white meat chicken, a blend of reduced-fat cheeses and fire-roasted vegetables, complemented by a roasted red bell pepper sauce on a flatbread.
• Chicken Bruschetta with grilled white meat chicken, tomatoes, roasted red bell peppers and reduced-fat mozzarella cheese with a creamy roasted garlic sauce.

Smart Ones Grilled Flatbreads are available at most major grocery and chain retailers nationwide in the frozen food section for a suggested retail price of $3.29. For more information on Grilled Flatbreads and the latest Smart Ones offerings, visit www.eatyourbest.com.

About Weight Watchers

Weight Watchers on foods and beverages is the registered trademark of WW Foods, LLC and is used under license. Weight Watchers for services and POINTS are the registered trademarks of Weight Watchers International, Inc. and are used under license.

About Heinz

H.J. Heinz Company (NYSE: HNZ), offering “Good Food Every Day,” is one of the world’s leading marketers and producers of healthy and convenient foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz’s total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® frozen entrées, Boston Market® meals, T.G.I. Friday’s® frozen snacks, and Plasmon® infant nutrition. Heinz is famous for its iconic brands on five continents, showcased by Heinz® ketchup, The World’s Favorite Ketchup®. Information on Heinz is available at www.heinz.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6026735&lang=en