Harley-Davidson (NY: HOG)
71.63 USD  -0.09 (-0.13%)
Official Closing Price  /  Updated: 6:40 PM EDT, Apr 24, 2014  /  Add to My Watchlist      
(HOG) Community Analysis from
April 24, 2014
(Samurai Trader, 10/1/13)
During the last few days, and especially yesterday, I noticed several leading stocks that were holding up extremely well while the rest of the market got hit. HOG is porbably not the best example I could find, but it is...(read more)
(ValueWalk.com, 10/24/12)
Harley-Davidson Inc. (NYSE:HOG) reports preliminary financial results for the quarter ended 2012-09-30. Harley-Davidson, Inc. (NYSE:HOG) recently reported its preliminary financial...(read more)
(Value Investing, 8/1/12)
Harley-Davidson, Inc. (NYSE:HOG) second quarter earnings jumped by 30 percent, due to an increased demand in motorcycles worldwide. The company reported $247.3 million net...(read more)
Harley-Davidson (HOG) Company Overview

Harley-Davidson (NYSE: HOG) is the largest manufacturer of heavyweight motorcycles in the world by market share, capturing half the U.S. market and a third of the global market.[1] As a luxury good, Harley competes primarily on design and quality, rather than price, which keeps margins high; gross margin in 2011 is projected to be approximately 34%.[2][1]

Harley's past growth has caused continued success. it is closely tied to its customers brand loyalty; Harley is arguably the only company whose customers have been known to regularly tattoo its trademark on their body. Despite this rebellious image, the average Harley customer is an upper-class 47-year-old white male, and has been getting older at a rate of 6 months every year for the last 20 years.

(Read more at Wikinvest )

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