Reed’s, Inc. Announces Qantas Airlines Carrying Reed’s Original Ginger Ice Cream on All Flights
Released: 04/14/10 08:45 AM EDT

Reed's, Inc. (NASDAQ:REED) (OTCBB:REEDP) (“Reed’s” or the “Company”), maker of the top-selling sodas in natural food stores nationwide, announced today that Qantas Airways, Australia’s largest carrier, has begun serving Reed’s Original Ginger Ice Cream on all of its domestic and international flights.

“Qantas is Australia’s premier national airline as well the world’s second oldest carrier, and their decision to carry our super premium ice cream is a testament to both the excellence of their in-flight service and the quality of our products,” said Mr. Chris Reed, Founder, Chairman and CEO of Reed's, Inc. “Our Reed’s Ginger Ice Cream is the best tasting ginger product in the world, and is made completely naturally from the finest rBGH-free milk and cream.” Added Mr. Reed, “We think it offers the perfect compliment to the premium, award-winning services passengers have come to know and expect from Qantas.”

Mr. Neal Cohane, Senior VP of Sales and Marketing of Reed's, Inc., commented, “World renowned airlines such as Qantas are really trend setters, and frequently other airlines end up following suit. As one of the strongest brands in Australia, we believe Qantas’s decision to carry Reed’s products paves the way for other opportunities for our products in the airline food services industry.”

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks.

In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's added the Sonoma Sparkler brands to its line, a celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: or call 800-99-REEDS.

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About Qantas Airways Ltd.

Qantas Airways Ltd. is the world's second oldest airline. Founded in the Queensland outback in 1920, it is Australia's largest domestic and international airline and is recognized as one of the world's leading long distance carriers. Based in Sidney with its main hub at Sidney airport, Qantas pioneered services from Australia to North America and Europe. Its two complementary flying brands, Qantas and Jetstar, give the airline unique strength in terms of scale, network, and reach. Qantas offers services across a network spanning 163 destinations in 41 countries in Australia, Asia and the Pacific, the Americas, Europe and Africa. For more information, please visit


Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.


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