Reed’s, Inc. Announces New Distribution Agreement With Harris Teeter Stores
Released: 04/22/10 08:30 AM EDT
Partnership Will Expand Reed’s Presence in 196 Stores in Eight Southern States

Reed’s, Inc. (NASDAQ: REED) (OTCBB: REEDP) (“Reed’s” or the “Company”), maker of the top-selling sodas in natural food stores nationwide, announced today that it has expanded its product placement into Harris Teeter Food Markets, which operates 196 stores in high-income urban areas throughout the South. Harris Teeter will immediately begin carrying three SKUs of Reed’s Ginger Brews and three SKUs of Virgil’s branded products.

Christopher Reed, Founder and CEO of Reed’s, Inc., stated, “Harris Teeter is an upscale, cutting-edge retailer that is a great fit for our brands. As a leading retailer with a strong commitment to natural and organic product offerings across their regions, Harris Teeter lends an incredible opportunity to develop Reed’s and Virgil’s brand awareness in the greater Southern mainstream market.”

Eddie Pearson, Vice President of the Southern Region for Reed’s, Inc., commented, “Harris Teeter is known for its phenomenal customer service and for its innovations like its newly ‘branded’ departments. This is a creative group and we look forward to participating in joint marketing programs with Harris Teeter under our annual ‘partner-with-purpose’ marketing plans. This new enhanced relationship should result in significant increases in sales in this supermarket chain.”

Harris Teeter is a food market chain operating in eight Southern states: North Carolina, South Carolina, Virginia, Georgia, Tennessee, Florida, Maryland and Delaware. At the request of Harris Teeter, Reed’s brands will be distributed through their own distribution network.

About Reed’s, Inc.

Reed’s, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks.

In addition, the Company owns the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed’s added the Sonoma Sparkler brands to its line, a celebration drink with an established customer base. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed’s, please visit the company’s website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

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About Harris Teeter, Inc.

Harris Teeter, Inc., a wholly owned subsidiary of Ruddick Corporation, is a food market chain that operates in the eight-state area of North Carolina, South Carolina, Virginia, Georgia, Tennessee, Florida, Maryland and Delaware. As of February 2010, the chain operates 196 stores in the Southern U.S. Harris Teeter is a wholly owned subsidiary of the Charlotte-based Ruddick Corp. (NYSERDK). Supermarket News ranked Harris Teeter No. 34 in the 2010 “Top 75 North American Food Retailers” based on 2009 fiscal year sales of $2.92 billion. Based on 2005 revenue, Harris Teeter is the 93rd largest retailer in the United States.

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

Contacts:

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