Reed’s, Inc. Announces Distribution Agreement with Golden Sweet Company, Inc.
Released: 05/04/10 08:30 AM EDT

Reed's, Inc. (NASDAQ:REED) (OTCBB:REEDP), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a distribution agreement with Golden Sweet Company, Inc., a direct store distributor in the San Francisco Bay area. Golden Sweet Company will immediately begin carrying the full line of Reed’s and Virgil’s branded products, including Reed’s Candy and Sonoma Sparklers for direct store delivery.

“Golden Sweet Company is fast-growing provider of upscale natural premium branded and gourmet items to major chain super stores, independent grocery stores, natural grocery markets, and super produce markets,” noted Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Reed’s line of unique, top selling natural sodas and ginger candies is a perfect fit for Golden Sweet Company’s gourmet and natural product offerings, and gives us the opportunity to expand into the greater San Francisco Bay area. The greater San Francisco Bay Area is an extremely important market to develop for our brands. This marketplace is, without a doubt, our Sweet Spot.”

Bob Lyon, Western Region VP of Sales at Reed's, Inc., commented, “High quality direct store distributors such as Golden Sweet Company are at the forefront of understanding consumers’ desire for all natural premium products such as Reed’s. We see this as a win-win strategy and we are excited to have the opportunity to work with Golden Sweet.”

About Reed's, Inc.

Reed's, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's introduced its ‘Reed’s Rx’ line of ginger-based nausea relief products for the drug store market and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the company's website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

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About Golden Sweet Company, Inc.

Golden Sweet Company, Inc. founded in 1988 in San Francisco, is a growing provider of American and European gourmet products and natural organic foods and confections. The company continues to expand its product line and currently carries imported organic items from Germany, Holland, Italy, Switzerland as well as the United States, among other countries. Golden Sweet’s customers include major chain super stores in the San Francisco Bay area, independent grocery stores, natural grocery markets, super produce markets, and mom-and-pop stores. For more information, please visit: www.goldensweetinc.com

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

Contacts:

<fc:contacts xmlns="http://www.w3.org/1999/xhtml"><b>Investor Relations Contact:</b><br/>IRTH Communications, LLC<br/>Mr. Andrew Haag, Managing Partner<br/>Tel: +1-888-825-6456<br/>E-mail: <a href="mailto:reed@irthcommunications.com">reed@irthcommunications.com</a><br/>Website: <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.irthcommunications.com&amp;esheet=6275551&amp;lan=en_US&amp;anchor=www.irthcommunications.com&amp;index=9&amp;md5=89379956601c65fe485177d8b90ca23c">www.irthcommunications.com</a></fc:contacts>