Reed’s, Inc. Announces Trimana Restaurants to Carry Reed’s & Virgil’s Premium Beverages and Candies in all 46 locations
Released: 05/26/10 09:25 AM EDT

Reed's, Inc. (NASDAQ:REED)(OTCBB:REEDP), maker of the top-selling sodas in natural food stores nationwide, announced today that Trimana, a specialty upscale foodservice restaurant chain throughout the greater Los Angeles area has authorized Reed’s and Virgil’s premium sodas and candy in all 46 locations. Founded more than 18 years ago, Trimana is known as an upscale restaurant chain offering fresh, healthy and wholesome foods for breakfast and lunch. Trimana’s retail store fronts, office building and food court locations are situated in high profiles areas such as, Beverly Hills, Hollywood, Burbank, Century City & Los Angeles Airport, just to name a few.

“Trimana has a unique niche in providing delicious, wholesome meals, catering and delivery services to busy offices and retail locations in and around Los Angeles,” commented Christopher Reed, Founder and CEO of Reed’s, Inc. “Their menu is updated daily and features a variety of fresh foods, salads, and sandwiches. The Reed’s & Virgil’s Premium, All Natural, award winning sodas and candy will be a perfect compliment to Trimana’s selection of gourmet and wholesome foods.”

Neal Cohane, Reed’s Senior VP of Sales and Marketing stated, “We are excited to have our brands in Trimana, a growing premium restaurant chain with phenomenal locations. Patrons of Trimana will now be able to enjoy Reed’s & Virgil’s natural alternative brewed beverages conveniently and often. Trimana offers a tremendous opportunity to gain additional presence throughout the greater LA market. Todd Engstrum, our So Cal Region Manager continues to capitalize on all market opportunities, increasing our company’s penetration through new channels of business everyday.”

About Reed's, Inc.

Reed's, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's introduced its ‘Reed’s Rx’ line of ginger-based nausea relief products for the drug store market and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the company's website at: or call 800-99-REEDS.

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About Trimana

Founded over 18 years ago by three cousins, Trimana is a family-owned purveyor of gourmet items that operates 46 Trimana Restaurants in and around Los Angeles. Trimana’s offers upscale food service, catering, and delivery that is convenient to office buildings and retail locations. Trimana’s menu is based on fresh, healthy and wholesome soups, pastas, burgers, hot entrees and sandwiches. In order to keep guests happy and looking forward to new items, Trimana’s selection of fresh foods and sundries changes daily. Trimana’s is based on the belief that Southern Californians are famous for being trend setters and looking for new ways of doing ordinary things, including eating. For more information on Trimana, please visit


Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.


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