Reed’s, Inc. Announces Fresh & Easy, a Division of Tesco Plc, the 3rd Largest Retailer in the World, Will Begin Immediately Carrying Reed’s and Virgil’s Brands
Released: 06/08/10 08:30 AM EDT

Reed's, Inc. (NASDAQ:REED) (OTCBB:REEDP), maker of the top-selling sodas in natural food stores nationwide, announced today that Fresh & Easy Neighborhood Market, which operates 159 Fresh & Easy stores throughout California, Arizona and Nevada, will begin carrying selected Reed’s and Virgil’s products in all of its locations.

“Fresh & Easy is a true innovator, providing the highest quality, freshest food to neighborhoods in the Western U.S. with stores that are about a third of the size of the average U.S. supermarket,” stated Chris Reed, Founder and CEO of Reed’s, Inc. “Their smaller size format and focus on quality and freshness makes this a perfect fit for Reed’s all natural products.” Added Mr. Reed, “We are very excited to be working with them as they increase their footprint in the U.S. and position themselves to become one of the top supermarket retailers in the country.”

Bob Lyon, Western Region VP of Sales at Reed's, Inc., commented, “Fresh & Easy is extremely selective about soft drink brand placements in their stores. We are extremely proud that our brands met Fresh & Easy’s approval. We are looking forward to developing a very strong and rewarding relationship for Fresh & Easy. Having our brands authorized with the 3rd largest retailer in the world (Tesco PLC) is nothing but positive news for Reed’s Inc. and our brands. This is a perfect complement to our premium Reed’s and Virgil’s brands, and a very exciting opportunity to partner and grow with one of the most experienced, international retailers in the world.”

About Reed's, Inc.

Reed's, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's introduced its ‘Reed’s Rx’ line of ginger-based nausea relief products for the drug store market and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the company's website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

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Reed's Facebook Fan Page at: http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf

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About Fresh & Easy Neighborhood Market

Fresh & Easy currently operates more than 150 stores in California, Arizona and Nevada. In addition to wholesome, fresh prepared meals and produce, Fresh & Easy offers everyone’s favorite national brand products and household items, all at unbelievably low prices.

On average, Fresh & Easy stores use 30% less energy than a typical supermarket – helping the environment and also saving customers money. All Fresh & Easy brand products contain no artificial colors, flavors or added trans fats and use preservatives only when necessary.

More information regarding Fresh & Easy Neighborhood Market can be found at www.freshandeasy.com.

Follow Fresh & Easy's on Twitter at: http://www.twitter.com/fresh_and_easy

Fresh & Easy's Facebook Fan Page at: http://www.facebook.com/freshandeasy

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

Contacts:

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