Reed’s, Inc. Announces South Korean Distribution Agreement
Released: 06/22/10 08:30 AM EDT

Reed's, Inc. (NASDAQ:REED) (OTCBB:REEDP), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a distribution agreement with a specialty distributor of gourmet foods and beverages based in Seoul, South Korea that will begin carrying a few Reed’s handcrafted ginger ales (Original Ginger Brew and Raspberry Ginger Brew), as well as Sonoma Sparklers, for direct store delivery.

“We are excited to enter the Asian market through a fast-growing distributor of upscale gourmet and natural premium branded foods and beverages to natural grocery markets, produce markets, and supermarkets in South Korea,” commented Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “This is a new and fascinating market for us as South Korean consumers are looking for premium products with natural and healthy ingredients such as are found in Reed’s and avoiding artificially flavored beverages. South Koreans are very sophisticated in terms of their tastes and quality. Our selection of unique, top selling natural sodas is a super fit for our distribution partner’s gourmet product line, and lets us enter one of the most exciting markets for natural beverages in the world.”

Neal Cohane, Reed’s Senior VP of Sales and Marketing, stated, “Reed’s has been exploring new markets outside of the U.S., and we are very excited about working with a Seoul-based gourmet food and beverage distribution partner, which represents a tremendous opportunity to grow our brand internationally. South Korea is one of the most sophisticated consumer markets anywhere, and one of the fastest growing emerging markets with substantial increases in trade liberalization and rapid economic development. The majority of the country’s food and beverages are imported, with overall imports to the country totaling $323.1 billion in 2009, and a rapidly growing market for organic products. This is an amazing opportunity for Reed’s all natural premium products.”

About Reed's, Inc.

Reed's, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured, and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's introduced its ‘Reed’s Rx’ line of ginger-based nausea relief products for the drug store market and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the company's website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

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SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

Contacts:

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