Reed's, Inc. Launches First-Ever Marketing Pull Campaign Using Google
Released: 07/29/10 09:05 AM EDT
Company Brings to Bear Powerful Pull-Marketing Methods for First Time

LOS ANGELES, CA -- (Marketwire) -- 07/29/10 -- Reed's, Inc. (NASDAQ: REED) (OTCBB: REEDP), maker of the top-selling sodas in natural food stores nationwide, announced today that it is implementing its first ever Ad campaign with Google AdWords (NASDAQ: GOOG). The campaign will focus on driving millions of impressions and guiding consumers on where they can purchase Reed's and Virgil's brands, and more specifically the new Reed's Natural Ginger Nausea Relief.

Chris Reed, Founder and CEO, stated, "We have systematically positioned ourselves over the last two years to begin the early stages of a long term 'pull campaign' to spread the power of Reed's Ginger Brews and Virgil's brands to US consumers across the country. Our brands have very strong distribution in many national and regional mainstream/natural food stores. For the first time ever we are going to start communicating to consumers about the functional benefits of Reed's and let them know where to find our brands. Google has proven to be a very powerful communication tool to consumers around the world. We will create millions of impressions through this creative campaign and turn those impressions into new loyal Reed's and Virgil's users. Google is the leader in online advertising and we believe in their ability to connect new users to our portfolio of natural sodas. We have grown well without much advertising. This will be our first real foray into exposing our brands on a more mass market level. This is a new phase of the company's growth and we look forward to getting the message of our wonderful brands out to a much wider audience."

About Reed's, Inc.

Reed's, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed's started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's introduced its Reed's All Natural Ginger Nausea Relief product for the over-the-counter stomach aisle for all retail channels and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the company's website at: or call 800-99-REEDS.

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About Google

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit


Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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