Reed's Inc. to Launch Its First Radio Advertising Campaign
Released: 10/15/10 07:27 AM EDT
Promotion to Reach Four Million Listeners on Clear Channel Los Angeles 104.3 MYfm

LOS ANGELES, CA -- (Marketwire) -- 10/15/10 -- Reed's, Inc. (NASDAQ: REED) (OTCBB: REEDP), maker of the top-selling sodas in natural food stores nationwide, announced today that its Reed's and Virgil's brands will be featured in their first radio advertising campaign this month. The campaign is expected to reach four million listeners on Clear Channel Los Angeles 104.3 MYfm radio station. The campaign is expected to run from October 27th to November 23rd 2010.

"This is the first time we will advertize our brands on the radio. We're thrilled to be working with Fresh & Easy and Clear Channel Communications, the largest radio station owner in the U.S. for this media campaign," stated Chris Reed, Founder, Chairman and CEO of Reed's, Inc. "We are highlighting our relationship and a program with Fresh & Easy Neighborhood Market. Their focus on quality and freshness is a perfect fit for Reed's and Virgil's all natural beverages with their refreshing, delicious and wholesome great taste. We're excited to be working with Fresh & Easy as they position themselves to become one of the top supermarket retailers in the United States."

Bob Lyon, Western Region VP of Sales at Reed's, Inc., commented, "This is truly great exposure for Reed's and Virgil's brands. Our products are already being sold in over 150 Fresh & Easy Neighborhood Market stores throughout California, Arizona and Nevada. Clear Channel is a global media giant and they have put together a great program for us. We are excited to be growing with one of the most experienced international retailers in the world and to be represented in a radio campaign powered by the leading and largest operator of radio stations."

About Reed's, Inc.

Reed's, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed's started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's introduced its Reed's All Natural Ginger Nausea Relief product for the over-the-counter stomach aisle for all retail channels and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the company's website at: http://www.reedsinc.com or call 800-99-REEDS.

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About Clear Channel Communications

Clear Channel Communications, Inc. is a global media and entertainment company specializing in mobile and on-demand entertainment and information services for local communities and premiere opportunities for advertisers. Based in San Antonio, Texas, the company's businesses include radio and outdoor displays. Clear Channel reaches more than 154 million people or 75% of the 18+ U.S. population and operates over 800 radio stations. More information is available at www.clearchannel.com.

SAFE HARBOR STATEMENT
Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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