Reed's, Inc. Announces Private Label and Branded Partnership With Stew Leonard's
Released: 10/19/10 09:17 AM EDT
Maker of Top-Selling Sodas in Natural Foods Solidifies Relationship With "The World's Largest Dairy"

LOS ANGELES, CA -- (Marketwire) -- 10/19/10 -- Reed's, Inc. (NASDAQ: REED) (OTCBB: REEDP), maker of the top-selling sodas in natural food stores nationwide, announced today that it has partnered with Stew Leonard's to deliver branded and private label all-natural, sparkling juices and soft drinks. Stew Leonard's is not only the world's largest dairy store; it is also in the Guinness Book of World Records for having "the greatest sales per unit area of any single food store in the United States." It has been listed as one of Fortune Magazine's top 100 businesses to work for seven years in a row. It currently employs approximately 2,000 employees.

"Partnering with Stew Leonard's is an extremely exciting opportunity," stated Neal Cohane, Senior Vice President of Sales and Marketing for Reed's, Inc. "Stew Leonard's is a very high profile chain and has been a creative, driving force and leader within the supermarket industry for decades. We look forward to driving mutually beneficial sales and marketing programs that will deliver phenomenal exposure for Reed's entire portfolio of brands for the tri-state New York metro market."

Rick Baker, Senior Buyer for Stew Leonard's, stated, "We are extremely selective about the quality of the products we merchandise within our upscale retail stores, whether they are our own private label brands or branded products from our national/regional partners. Reed's branded product line exceeds our expectations and will be a unique addition to our current beverage offerings. We look forward to working with the Reed's team to develop unique and superb beverages for our loyal customers."

About Reed's, Inc.

Reed's, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed's started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's introduced its 'Reed's Rx' line of ginger-based nausea relief products for the drug store market and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the company's website at: www.reedsgingerbrew.com or call 800-99-REEDS.

About Stew Leonard's

Stew Leonard's, a family-owned and operated fresh food store founded in 1969, has four stores in Norwalk, Danbury, and Newington, Conn. and Yonkers, N.Y. Stew's earned its nickname, the "Disneyland of dairy stores" because of its country-fair atmosphere, with costumed characters and animated entertainment throughout the store that keep children entertained while parents shop. Stew Leonard's legion of loyal shoppers is largely due to the stores' passionate approach to customer service: "Rule #1 -- The Customer is Always Right"; Rule #2 -- If the Customer is Ever Wrong, Re-Read Rule #1." This principle is so essential to the foundation of the company that it is etched in a three-ton granite rock at each store's entrance. The company's culture is built around an acronym for S.T.E.W.: Satisfy the customer; Teamwork gets it done; Excellence makes it better; WOW makes it fun. For more information, visit Stew Leonard's website at www.stewleonards.com.

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SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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CONTACT:
Reed's Investor Relations Contact:
Mr. Andrew Haag
Managing Partner
IRTH Communications, LLC
Tel: +1-888-825-6456
E-mail: Email Contact
Website: www.irthcommunications.com

Stew Leonard's Company Contact:
Meghan Bell
Director of Public Relations
Office Tel: +1-203-750-6107
Cell: +1-203.948.7374
E-Mail: Email Contact
Website: www.stewleonards.com
www.facebook.com/stewleonards