Oprah's Yosemite National Park Trip Features Reed's Extra Ginger Brew
Released: 11/01/10 09:17 AM EDT

LOS ANGELES, CA -- (Marketwire) -- 11/01/10 -- Reed's, Inc. (NASDAQ: REED) (OTCBB: REEDP). In the first of a two part series highlighting Oprah Winfrey's weekend camping trip to Yosemite National Park that aired on October 29, the talk show queen made a "Moscow Mule" cocktail, which featured Reed's Extra Ginger Brew as one of the ingredients.

The show is broken into two parts with the second episode airing on November 3 at 3:00-4:00 p.m. CDT. The episodes recount the camping adventure Oprah made with her best friend Gayle King on October 1 and feature their activities in the National Park. A link discussing the show and highlighting Oprah's camping adventure can be found at: http://www.oprah.com/index.html.

In the first of the two part series that aired on Friday, October 29, Oprah is mixing the Moscow Mule: http://www.oprah.com/oprahshow/Oprah-and-Gayles-Happy-Hour-Video. The Moscow Mule was invented in 1941 and consists of 1 ounce vodka, 1 tsp. sugar syrup, fresh lime juice, 1/2 cup ginger beer, 1 sprig fresh mint, and one slice of lime.

The cocktail caught on in Los Angeles in the early 1940s and became very popular, as evidenced by its mention in an edition of Inside Hollywood: "There is a new drink that is a craze in the movie colony now; it is called a 'Moscow Mule'" (Gwynn, 27 December 1942).

A link to Oprah's Moscow Mule cocktail recipe can be found at: www.oprah.com/food/Moscow-Mule-Recipe_1

About Reed's, Inc.

Reed's, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed's started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's introduced its 'Reed's Rx' line of ginger-based nausea relief products for the drug store market and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the company's website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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