Reed's, Inc. Announces Expanded Distribution Into All Winn-Dixie Stores
Released: 08/18/11 09:15 AM EDT
Distribution Will Expand Reed's and Virgil's Presence Within 484 Stores in the States of Florida, Alabama, Louisiana, Georgia and Mississippi

LOS ANGELES, CA -- (Marketwire) -- 08/18/11 -- Reed's, Inc. (NASDAQ: REED) announced today that it has gained expanded distribution in all Winn-Dixie supermarket locations in the southern region. Founded in 1925, Winn-Dixie Stores (NASDAQ: WINN) is headquartered in Jacksonville, Florida. The Company currently operates 484 stores in 21 DMAs throughout Florida, Alabama, Louisiana, Georgia, and Mississippi. Winn-Dixie is one of the largest food retailers in the nation and ranks 340 on the FORTUNE 500® list.

Christopher Reed, Founder and CEO of Reed's, Inc., stated, "This is extremely exciting news for Reed's Inc. Gaining distribution into Winn-Dixie Supermarkets throughout the southeast continues boosting our presence in this all important region."

Neal Cohane, Senior VP Sales & Marketing, stated, "We look forward to our partnership with Winn-Dixie. Eddie Pearson, Region VP for the South region, did great work opening and aligning the entire DSD distribution network to service this extremely important chain of stores. Eddie has already executed a very successful gas tie-in promotion with Winn-Dixie and will continue to build upon this victory. Our ACV presence grows every time we land these types of opportunities and close voids within the grocery channel."

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed's started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. Recently, Reed's introduced its Reed's All Natural Ginger Nausea Relief product for the over-the-counter stomach aisle for all retail channels and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the company's website at: http://www.reedsinc.com or call 800-99-REEDS.

Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew

Reed's Facebook Fan Page at:
http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039

About Winn-Dixie

Winn-Dixie Stores, Inc., is one of the nation's largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates 484 retail grocery locations, including 379 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. For more information, please visit www.winn-dixie.com.

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements.

For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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