Reed's, Inc. Expands Distribution Into Total Wine & More Stores
Released: 08/23/11 09:15 AM EDT
Distribution Will Expand Reed's and Virgil's Presence Within 72 Locations in 10 States Throughout the US

LOS ANGELES, CA -- (Marketwire) -- 08/23/11 -- Reed's, Inc. (NASDAQ: REED) announced today that it has gained distribution authorization for all Total Wine & More stores in the US for both Reed's and Virgil's. Total Wine & More is the largest independent fine wine retailer in the country and is the only major fine wine company to operate in multiple states. Total Wine & More presently operates 72 stores in the following states: CA, NV, AZ, GA, FL, VA, DE, NJ, NC, SC.

Christopher Reed, Founder and CEO of Reed's, Inc., stated, "Reed's and Virgil's will be a 'perfect pairing' partner with Total Wine & More. Total Wine and More offers one-stop shopping for both alcoholic and non-alcoholic beverages. Our full line of premium handcrafted Reed's Ginger Brews and Virgil's are the perfect complement to their beverage offerings. Whether a consumer is looking for the best mixer for a dark & stormy, a premium craft all natural soda or a unique non-alcoholic alternative, Total Wine and More will be able to deliver with our phenomenal brands. We are thrilled with this expansion into a new channel of business and look forward to introducing Reed's and Virgil's to new demographic of consumers."

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed's started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. Recently, Reed's introduced its Reed's All Natural Ginger Nausea Relief product for the over-the-counter stomach aisle for all retail channels and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the company's website at: http://www.reedsinc.com or call 800-99-REEDS.

Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew

Reed's Facebook Fan Page at: http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039

About Total Wine & More

In 1991 brothers David and Robert Trone opened two wine stores in Delaware. Today Total Wine & More is the largest independent fine wine retailer in the country and is the only major fine wine company to operate in multiple states. As the preeminent fine wine store in each of its markets, Total Wine & More is the independent retailer of fine wine in the United States.

Total Wine & More is committed to having the best wine selection with an emphasis on fine wines. Our unique model sets us apart from many retailers within the United States who specialize in one geographic area or price category. Each of our stores carries a selection of more than 8,000 different wines from every wine-producing region in the world. Whether you are new to the world of wine or a great wine enthusiast, Total Wine & More is dedicated to bringing you the best wines from around the world at the lowest possible prices. For more information about Total Wine & More please visit the company's website at: http://www.totalwine.com

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements.

For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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