Reed's, Inc. Expands Distribution Into Michigan
Released: 09/27/11 09:15 AM EDT

LOS ANGELES, CA -- (Marketwire) -- 09/27/11 -- Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, today announced the launch of its products into the State of Michigan with Imperial Beverage, a top beer and wine sodas and mixers to the state of Michigan.

Chris Reed, Founder and CEO of Reed's, Inc., states, " Were so excited to finally get a chance to be more widely distributed in the state of Michigan. Michigan has a long history of loving ginger ale as the birthplace of Vernor's Ginger Ale. Vernor's was started right after the civil war in Michigan. Reed's uses a brewing process that actually predates Vernor's. We hope the Michigan marketplace enjoys our authentic handcrafted ginger ales, Reed's Ginger Brews and our Virgils Root Beer line as well. Imperial Beverage has made a name for themselves as an award winning craft beer and boutique wine supplier in Michigan as well as premium non-alcoholic beverages. They are a great fit for our brands in Michigan.

About Imperial Beverage

Established in 1933, Imperial Beverage is a long standing member of the Michigan distributing scene. Owned by Kalamazoo's Cekola family, Imperial works to build profit and brand identity in Michigan restaurants and retailers through their selection of fine wines, craft beers, sodas and mixers.

Reed's Facebook Fan Page at: http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf

About Reed's, Inc.

Reed's, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed's started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's introduced its Reed's All Natural Ginger Nausea Relief product for the over-the-counter stomach aisle for all retail channels and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the company's website at: http://www.reedsinc.com or call 800-99-REEDS.

Safe Harbor Statement

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent report on Form 10-K and, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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