Reed's, Inc. Announces Enhanced Partnership With C&K Market, Inc.
Released: 12/30/08 09:00 AM EST
Partnership Expands Reed's Presence Within All 60 C&K Markets Stores Throughout Southern Oregon and Northern California Operating Under the Banner of Ray's Food Place

LOS ANGELES, Dec. 30, 2008 (GLOBE NEWSWIRE) -- Reed's, Inc. (Nasdaq:REED) announced today that it has formed an enhanced partnership with C&K Markets, which operates 60 stores under the Ray's Food Place banner in Southern Oregon and Northern California. Ray's Food Place carries a wide variety of natural and organic products, including select Reed's Ginger Brews and Virgil's All Natural Sodas.

Christopher Reed, Founder and CEO of Reed's, Inc., stated, "Our enhanced partnership with C&K Markets reflects Reed's commitment and success in expanding into the mainstream marketplace. As a leading retailer of natural and organic products across Southern Oregon and Northern California, C&K Markets represents a significant opportunity to continue to expand our brand awareness in the Pacific Northwest."

Tim Dorman, National Account Manager of Reed's, stated, "I am extremely excited about our partnership with C&K Markets. This partnership helps build our presence within 60 C&K Markets in the Pacific Northwest. This new partnership will help develop a full year 'partner-with-purpose' marketing and promotional plan through weekly Ad/Circular participation and in-store sampling campaigns to greatly expand our reach within these stores. We are extremely excited about this opportunity."

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured, and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company has acquired the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. Reed's products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: www.reedsgingerbrew.com or call 800-99-REEDS.

About C&K Market, Inc.

C&K Market, Inc. is a family-owned company based in Brookings, Oregon. The company operates Ray's Food Place full service grocery stores, Shop Smart Food and Price Less Foods stores offering everyday low pricing in a warehouse format. In 1956, Raymond L. Nidiffer, "Ray," purchased a one-half interest in the C&K Market located in Brookings, buying out Kimberly and joining Collins in the C&K partnership. In 1969, Collins decided to retire and sold his interest to Ray. As the sole owner of the corporation, Ray began growing the company. Celebrating the 52nd anniversary of the first Ray's store opened in 1956, the company now operates 60 stores in Oregon and California. More information can be found at www.gorays.com

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including difficulties in marketing its products and services, need for capital, competition from other companies and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-QSB, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

CONTACT:  Integrated Corporate Relations
          John Mills
          310.954.1105
          jmills@icrinc.com