Reed's, Inc. Enhances Management Team With New Chief Financial Officer
Released: 01/07/09 09:00 AM EST

LOS ANGELES, Jan. 7, 2009 (GLOBE NEWSWIRE) -- Reed's, Inc. (Nasdaq:REED) announced today the appointment of Mr. James Linesch as Chief Financial Officer of Reed's, Inc. ("Reed's") effective January 19, 2009. Mr. Linesch brings over 15 years of public company experience and has served as Chief Financial Officer of several emerging publicly traded companies.

Chris Reed, Founder and CEO stated, "We are very pleased to announce the addition of James to our executive team. Our Company is well positioned to expand our leadership position in the natural food and mainstream supermarket, and James' background and experience will be a tremendous resource to Reed's as we continue to expand our brand. We have attracted some of the strongest talent in the beverage industry and believe our ability to continue to attract such high level talent to our executive team is a testament to the strength of our leading brands and future growth opportunities."

Mr. Linesch served as the chief financial officer of AdStar, Inc. from 2006 until 2009, a public company providing ad placement services and payment processing software for publishers. Over the past 15 years, he has served as the chief financial officer of several emerging public companies, including DynTek, Inc. an information technology (IT) services company; CompuMed, Inc., where he served as both CFO and president; and Universal Self Care, Inc. Mr. Linesch is a certified public accountant (CPA), having practiced with Price Waterhouse in Los Angeles. He earned a BS degree in finance from California State University, Northridge, and an MBA from the University of Southern California.

"I look forward to building upon the success created by the uniquely innovative and dedicated people who work at Reed's. We will continue to focus on running the business with integrity and professionalism, expanding our market share and focusing on disciplined ways to improve shareholder value," stated James Linesch. "There is nothing I enjoy more than working with an exciting growth company and sharing my knowledge and experience with enthusiastic and committed individuals in order to increase the overall value of Reed's."

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company has acquired the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. Reed's products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: or call 800-99-REEDS.


Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

CONTACT:  Integrated Corporate Relations
          John Mills