Reed's, Inc. Announces Expanded Relationship With Ralph's Supermarkets
Released: 03/26/09 09:00 AM EDT
Ginger Candy Chews and 3.5 oz Bags of Crystallized Ginger to Be Offered in at Least 125 Southern California Locations

LOS ANGELES, CA -- (Marketwire) -- 03/26/09 -- Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide announced today that it has formed an expanded relationship with Ralph's Supermarkets, a division of The Kroger Co. (NYSE: KR), one of the nation's largest food retailers, based in Cincinnati, Ohio.

Reed's previously announced a relationship with Ralph's in June of 2008, whereby the complete Reed's soda product line was accepted to be carried in all the stores. With this expanded relationship, Reed's will offer both flavors of Reed's Ginger Chews, the Original Ginger and Peanut Butter Ginger chews and Reed's Crystallized Ginger in the 3.5 oz. bags in at least 125 of the 265 California Ralph's locations to start.

Chris Reed, Founder and CEO of Reed's, Inc. stated, "Ralph's is an important mainstream account for us. Ralph's stores offer a variety of natural and organic products, including the full line of Reed's and Virgil's natural soda products. With the addition of our Crystallized Ginger Bags and Ginger Candy Chews, we now are closer to having a complete footprint in this key mainstream grocery account."

About Ralph's

Ralphs, based in Los Angeles, was founded in 1873 and currently operates 265 supermarkets in California and employs 25,000 team members. Ralphs is a division of The Kroger Co., (NYSE: KR), one of the nation's largest food retailers, based in Cincinnati, Ohio. For more information about Ralphs, visit For more information about Kroger, please visit

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: or call 800-99-REEDS.

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Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements.'' These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects,'' "should,'' "believes,'' "anticipates'' or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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