Reed's, Inc. Announces Expanded Relationship With 1,400 Kroger-Owned Supermarkets
Released: 04/14/09 10:12 AM EDT
Reed's Original Ginger Candy Chews and Reed's Peanut Butter Ginger Chews to Be Offered in Kroger, Fry's, Smith's, Dillon's and King Soopers Stores Nationwide

LOS ANGELES, CA -- (Marketwire) -- 04/14/09 -- Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has enhanced its national relationship with The Kroger Co. (NYSE: KR), the nation's largest food retailer, based in Cincinnati, Ohio.

Reed's previously announced a relationship with Kroger in July of 2008, whereby Kroger agreed to carry select Reed's and Virgil's beverage products in at least 815 locations operating under the retail banners of Kroger, Dillon's, Fry's, King Soopers and Smith's. The initial launch made Reed's Premium Ginger Brew, Reed's Extra Ginger Brew, Virgil's Root Beer, Virgil's Cream Soda and Virgil's Real Cola available to Kroger Shoppers in select store locations throughout the United States. With this expanded relationship, Reed's will offer Reed's Ginger Candy Original Chews & Peanut Butter Ginger Chews in 1,400 Kroger-owned stores nationwide.

Neal Cohane, Senior Vice President of Sales, stated, "Kroger is a major account for Reed's. Kroger-owned supermarkets are staples in their communities and provide a wide selection of natural and organic products for consumers." He added, "This is another important step for us gaining continued acceptance in mainstream markets for our entire Reed's product line. In July of 2008 we launched our initial push into Kroger. With the addition of our Ginger Candy Chews, we now are closer to having a complete footprint in this key mainstream grocery account."

About Kroger

Kroger, one of the nation's largest retail grocery chains, employs more than 326,000 associates who serve customers in 2,481 supermarkets and multi-department stores in 31 states. Kroger operates stores under two dozen local banner names including, Kroger, Ralphs, Fred Meyer, Food 4 Less, Fry's, King Soopers, Smith's, Dillons, QFC and City Market. In addition, Kroger associates serve customers in 771 convenience stores, 385 fine jewelry stores and 781 supermarket fuel centers the Company operates. Kroger also operates 41 food processing plants in the U.S. Headquartered in Cincinnati, Ohio, Kroger focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local schools and grassroots organizations in the communities it serves. For more information about the Company, please visit www.kroger.com.

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

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SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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