The four most important story lines for third-quarter earnings By: MarketWatch October 06, 2014 at 06:00 AM EDT A lot is on the line this time around, but there’s also a lot of noise, writes Marek Fuchs. Read More >> Related Stocks: Alcoa Apple Gsk Plc ADR Herbalife Ltd Hyatt Hotels Corp J C Penney Company Inc JPMorgan Chase & Co Microsoft Qualcomm, Inc. Target Corp Tesla, Inc.