Should you invest more in digital or traditional advertising?
August 28, 2014 at 13:19 PM EDT
I get questions like this all the time: "Should I invest more in digital or traditional advertising?" "Can digital offer the same reach and frequency as traditional media but at a lower price point?" "Can we get the same or better results using digital advertising over traditional advertising?" My answer is always the same: "It’s not either or, it’s both...