PR Log - Apr 24, 2012 - Their advertisements are plastered on television, radio, phone books and almost anywhere you turn. The fact is, whether it be for bankruptcy matters, criminal, personal injury or any other type of law, their services are in great demand. To most lawyers capturing a single client, or losing one, can have a significant financial impact on a practices bottom line.
Depending on the area of practice, a new client can be worth as little as $500 or upwards of one million dollars and more. In addition to regular business hours, new client calls can arrive in the middle of the night, weekends, and holidays. According the Mike Cynar, National Sales Manager at Map Communications, their legal answering service takes tens of thousands of calls during those periods of time. Cynar says “most attorneys are surprised to learn that they were losing so much new business to voice mail during these non-business hours”.
The reality is people with legal needs are often times in high emotional situations. As potential clients seek out legal representation most of them will want to speak with a live person and be assured that their needs are being met. Attorneys often make the mistake of thinking that everyone that reaches their answering machine will simply leave a message. While that may be true of referrals or current customers that have already paid for services, research clearly shows as much as half of new, first time clients will simply hang up and call another law firm that answers their call live.
Cynar says “It used to be that an attorney answering service was nothing more than taking a name and number and sending the message, but with today’s technology a service can be so much more”. Map Communications now helps thousands of attorneys to capture new clients using their state of the art system. The nationally based company calls itself anything but a typical telephone answering service. Cynar adds “our agents are highly trained to screen calls so lawyers and attorneys can avoid inadvertently wasting valuable time giving away free legal advice to non-serious prospects while also taking actual intakes and gathering detailed, case specific information and setting appointments for consultation using the attorneys online calendar.”
Map Communications has found that, for budgetary reasons, small law firms and attorneys in private practices opt not to hire a full time onsite receptionist, yet they still require these services or risk losing new clients and new revenue. Map provides a solution by providing outsourced call center services and a remote legal receptionist for a small fraction of the cost to hire someone onsite. Cynar brags that, unless specifically asked, callers rarely know that they are not speaking with the attorneys personal secretary.
Cynar says “we’ve used our technology in ways that most of our competitors only dream of. Our newest development lets clients track, in detail, which advertising mediums are driving in new customers and which are not.” Cynar adds, “We know we have to be everything a secretary can be and for a significantly less investment”.
As technology continues to expand, Map will continue to offer new tools to help its clients build their business and better serve their customers. The company currently offers all businesses a 7-day free, no obligation trial of their services so that they can make educated buying decisions before locking into any agreements.