"RTD Tea in Iran" Published

Boston, MA -- (SBWIRE) -- 04/22/2014 -- Although the per capita volume consumption of tea remained very high in Iran in 2013, consumer acceptance of RTD tea was minimal. Although Golestan Co introduced Golestan Iced tea in Iran in 2010, the response to this new product was not particularly positive. The unit pricing of Golestan Iced tea was IRR10,000 for 350 ml in 2013 which is high for many consumers. Golestan Co has tried to increase awareness of this new product and encourage consumers to try it by offering free product sampling...