New Market Report: Footwear in Romania

Boston, MA -- (SBWIRE) -- 10/22/2014 -- Sales of footwear recorded a somewhat better performance than sales of apparel in 2013, advancing by 2% in volume and 8% in value terms. The steeper increase in value terms is the result of the shift of consumer preference from budget category footwear to mid-priced or expensive footwear. Romanians in general are less price-sensitive when buying shoes in comparison with their purchase of apparel. The comfort of shoes and the quality of the material are very important criteria impacting consumer purchases.