New Report Available: Fragrances in Nigeria

Boston, MA -- (SBWIRE) -- 10/22/2014 -- Increased marketing activities by producers and importers helped to drive the positive performance of fragrances in 2013. Producers and importers benefited from the rise in consumers' disposable incomes, increasing sales due to advertising and wider distribution. More consumers were able to afford products in the category, whilst established users traded up to higher-quality brands. Furthermore, as a result of increasingly urban lifestyles, most consumers were becoming more sophisticated in terms of their personal image, and gave priority to their public perception. These factors led to a rise in the number of consumers using fragrances in 2013, thereby resulting in the growth of the category.