FT. LAUDERDALE, Fla., Oct. 23 /PRNewswire-FirstCall/ -- WaterPure International, Inc. (the "Company" or "WaterPure") (OTC Bulletin Board: WPUR) announced today that it has initiated a multi faceted print advertising program for its atmospheric water generators (AWGs) aimed at the local South Florida market. The new ad campaign includes 50,000 full color, 2 sided inserts in the Sun Sentinel, one of South Florida's leading daily newspapers. Additionally, banner ads and inserts are also being placed in the Florida Business Journal. "This marks the beginning of a full scale initiative for sales of our AWGs and in anticipation of a positive response from consumers and businesses alike, we have expanded our local delivery and fulfillment capabilities here in the South Florida market," said Paul S. Lipschutz, the Company's President. "Our ads are aimed at educating consumers and businesses about the important alternative our AWGs offer them in providing the daily drinking water necessary for their families and workers while at the same time, helping the environment by not depleting natural water resources or contributing to the billions of plastic bottles that find their way into land fills in our communities every year," said Lipschutz.

About Atmospheric Water Generators (AWGs)

AWGs extract moisture from the atmosphere through a condensation process and transform it creating absolutely pure, healthy drinking water. Multiple air and water filtration systems remove particulate matter smaller than .01 microns. Utilizing high intensity UV (ultra violet), it eliminates any microorganisms including bacteria and viruses. Test results of WaterPure water measured 99.9% purity, far exceeding EPA requirements. Operating on standard 110v power in the USA, it is extremely efficient and uses a minimal amount of energy to produce water. The unit requires no plumbing, water lines, or pipes and is easily installed. Driven by a microcomputer control system, it will stop generating water when full. The WaterPure purification system employs special filters to remove any unpleasant tastes or odor that may be present in the air.

About WaterPure International

WaterPure International, Inc. markets water production and treatment products in the USA and abroad. The Company's principal line of products includes several models of Atmospheric Water Generators, devices that produce water from the moisture present in the air. http://www.waterpureinternational.com/

Except for historical information contained herein, the statements in this news release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's actual results, performance and achievement in the future to differ materially from forecasted results, performance, and achievement. These risks and uncertainties are described in the WaterPure International, Inc. filings with the Securities and Exchange Commission. The Company undertakes no obligation to publicly release the results of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events or changes in the Company's plans or expectations.

     WaterPure International, Inc.
     Media Relations:
     Emerson Gerard Associates
     Jerry Jennings, 561-881-7318
     mediareply@emersongerard.com
     http://www.emersongerard.com
     or
     Info@waterpureinternational.com

SOURCE WaterPure International, Inc.