BrandExtract Launches New Digital Experiences for Anadarko and Western Gas

Brand experience firm BrandExtract, LLC. recently launched updated websites for Anadarko Petroleum Corporation (NYSE: APC) and its midstream MLP, Western Gas Partners, LP (NYSE: WES), as well as the Anadarko-sponsored website Mozambique LNG.

Each site utilizes responsive design, the maintained standard for mobile optimization. The new websites are hosted in SAM, BrandExtract’s proprietary Web Content Management (WCM) system, which is particularly well suited to support enterprise level sites. As of this launch, six out of the Top 100 Public Companies in Houston use SAM to maintain their websites.

Anadarko’s long-term business goals are the driving force behind their updated digital presence. BrandExtract delivered improved usability for Anadarko website visitors, support for recruiting efforts and a powerful platform to communicate the company’s mission and values.

The websites offer dynamic user experiences, seamlessly integrating third-party applications such as investor services, recruiting platforms, social media channels and image and video sharing services.

“We often refer to SAM as the ‘Swiss army knife’ of Web Content Management systems. It also pairs well with virtually any programming language or software. Because it is exceptionally easy to maintain, we find many of our enterprise-level clients vastly prefer it over other solutions,” explains Malcolm Wolter, Vice President of Digital at BrandExtract.

To learn more about how brand experience powers the approach behind Anadarko’s recent web launches, visit BrandExtract.com.

About BrandExtract, LLC.

Founded in 2005, BrandExtract is a Houston-based brand experience firm that helps growing companies in a wide array of industries create opportunities, transform their businesses and grow their influence. BrandExtract analyzes these companies from all angles in order to help them better understand and more effectively manage their brand experience. Then, BrandExtract works with these companies to create a brand that resonates with all stakeholders, proves itself true at every touch point and encourages steadfast and passionate belief. For more information on how BrandExtract makes believers, visit BrandExtract.com.