Apple crowned world's top brand-but watch Alibaba By: CNBC.com News May 26, 2015 at 19:01 PM EDT Apple has reclaimed its crown as the world's most valuable brand, worth a staggering $247 billion, according to WPP and Milward Brown. Read More >> Related Stocks: Alibaba Group Holding Ltd Amazon.com Apple Facebook Google, Inc. Wal-Mart Stores, Inc.