Dolby Brings New Vision for Mobile Entertainment

At IBC 2010, Dolby Laboratories, Inc. (NYSE:DLB) is launching the latest version of Dolby® Media Generator, its professional preprocessing and encoding tool. Dolby Media Generator gives content creators an integrated and simplified content processing solution for video and multichannel audio encoding and provides authenticated and high-fidelity content that can be delivered to consumers’ handsets.

As a part of Dolby’s commitment to improving the mobile entertainment experience every step of the way, Dolby Media Generator is a highly efficient set of tools enabling content owners, aggregators, and distributors to provide consumers with a premium audio and video experience on the go. It optimizes video and audio content for more reliable and efficient delivery on bandwidth-constrained mobile devices ensuring higher playback quality and a richer consumer experience.

“Dolby Media Generator is now more powerful with H.264 video encoding added to its advanced audio encoding and metadata capabilities to provide a fully integrated one-stop solution,” said Rolf Schmitz, Director, Mobile Marketing, Dolby Laboratories. “It brings a true end-to-end industry solution for the mobile content supply chain, is compatible with more than 800 legacy handset models, and is an ideal solution for the next-generation of multichannel entertainment devices equipped with Dolby Digital Plus, like the new Nokia N8.”

Dolby Media Generator also provides automatic validation and repair of source media to optimize quality control and it adds a choice of metadata for more accurate tracking, reporting, and file presentation. Advanced compression algorithms ensure that production values and the integrity of the content are maintained across the entire creation and distribution chain, providing rich, unsurpassed audio and video entertainment to mobile users.

“Our aim with Dolby Media Generator has always been to provide content owners, aggregators, and distributors with the ideal tool to protect the integrity of the original content throughout the creative process and provide better control in order to deliver an exceptional entertainment experience to the consumer,” said Rolf Schmitz.

Digital music service providers such as Omnifone and Rhapsody are currently using Dolby Media Generator to optimize their extensive music libraries for online delivery. In addition, the new online music video service Audiotube tested and has now adopted the latest version of the preprocessing and encoding tool to prepare its content for high-quality online delivery to the consumer.

“We want to make Audiotube the easiest place on the internet to discover and access independent music videos. But as people who care about the quality of music, we also want to ensure that we deliver music videos in amazing quality,” said Scott deMercado, Chief Executive Officer, Audiotube Limited. “In Dolby Media Generator, we believe we have found a solution to deliver high-quality video and audio that reflects the values of the exciting and innovative services Audiotube will bring to the market in the next few weeks. It has been a wonderful experience working alongside Dolby engineers who continually strive for perfection. Together we aim to raise the bar for online and mobile music video content consumption.”

About Dolby Laboratories

Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Visit www.dolby.com for more information.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. S10/24779 DLB-G