NEWPORT BEACH, Calif., May 7, 2012 /PRNewswire/ -- "Products with a purpose" is the mantra for the new lifestyle brand, Cuipo. The brand is garnering an explosion of attention not only for its clothing and accessories lines, but also for its cause.

The apparel products are an exciting and cool line of t-shirts with rad designs that also boast top-quality materials for fantastic fit and comfort. Along with the clothing line are stylish beaded bracelets made by indigenous people in Panama, water bottles and reusable shopping bags. The purpose is saving the world's threatened rainforest, one meter at a time. Each Cuipo-branded item includes a meter of protected rainforest.

Earth Month saw an incredible groundswell of visibility as a star-studded line-up of celebrities from film, television, music and books supported the Cuipo cause with many sporting the new Cuipo fashions, posting messages of support on social media, and creating video public service announcements. Those celebrities included Eva Longoria, Jenny McCarthy, Britney Spears, Deepak Chopra, Mario Lopez, Jason Kennedy, Zach Levi, Sophia Bush, Holly Madison, Christina Milian, Shantel VanSanten, Courtney Mazza, Robin Antin, Lauren Bennett and Paula van Oppen. Public service announcements were created by Bennett (s.cuipo.org/lbyt), Van Oppen (s.cuipo.org/poyt), Antin (s.cuipo.org/rayt), Kennedy (s.cuipo.org/jkyt) and Lopez (s.cuipo.org/mlyt).

In addition, FOX Sports Girls at more than 20 professional sports events wore Cuipo t-shirts, passed out meters of protected rainforest, posted on social media and spoke on FOX Sports to help build awareness for the cause over the weekend.

And it all culminated in coverage on the highly rated "Extra" TV show with host Mario Lopez (http://www.youtube.com/watch?v=Uo82rvLgfXQ).

"We simply can't say enough about how much we appreciate and how important the involvement of each of these individuals is to helping us save the planet one meter at a time," said CUIPO COO John Oswald. "Their understanding of the urgent need to address preservation of the rainforest will have a direct and measurable impact on an issue with ramifications for generations to come."

Cuipo offers an innovative approach to rainforest protection by pooling contributions from individuals and corporate sponsors to purchase large parcels of land for transfer to its non-profit foundation, One Meter at a Time, for permanent preservation. In addition, the foundation employs local workers and indigenous groups to safeguard the preserved land, while also providing re-education programs to develop skills for gainful employment.

For more information on participating in the Cuipo rainforest preservation initiative, visit www.cuipo.org.

About Cuipo
Cuipo is cause-oriented organization whose mission is to protect and preserve the world's endangered rainforest, one meter at a time. It was created to inspire the preservation of our planet's most vital ecosystem by empowering individuals and institutions to act and become responsible trustees of the planet. This mission will be accomplished through innovative Web-based technology, family-oriented educational materials, and an ongoing search for easier ways to make environmental activism accessible to all. www.cuipo.org

SOURCE Cuipo