PR Log - Jun 11, 2012 - Beloved, a full-service advertising agency based in Orlando, Florida, was honored with a national Gold ADDY® Award at the recent American Advertising Federation ADDY® Awards Gala held in Austin, Texas on June 6, 2012. Of all the national entries, Beloved was one of seventy-nine 2012 gold ADDY® winners and the only agency of the 104 submitted from its district competition, to win a gold at the national level.
The award was presented to Beloved in the Corporate Identity – Stationery category for its innovative Fascination Cards for celebrated, Orlando-based public speaker and author, Sally Hogshead. The unique, interactive cards invite recipients to open a pull-tab in answer to a question, with answers inside the tabs corresponding with principles in Hogshead’s best-selling book, Fascinate.
“It’s an incredible privilege to be honored with such a prestigious national award alongside some of the biggest advertising agencies in the world,” said Beloved President and CEO, Wágner dos Santos. “The American Advertising Federation’s ADDY® Awards recognize the most creative solutions to client challenges in an increasingly volatile marketplace in which a great ad can make or break a product. Our hard work and dedication enabled the agency and our client, Sally Hogshead, to be recognized alongside some of the nation’s best work.”
Beloved reached the national competition after being recognized in both the local district levels. Among the distinguished group of 104 district winners across Florida, Puerto Rico, and the Caribbean, Beloved was the only company awarded a gold ADDY® Award and the only awarded agency in its Orlando market.
Beloved is an award-winning and innovative advertising agency that creates meaningful brand experiences between brands and consumers. Using a strategic mix of advertising, digital, interactive, experiential and creativity, Beloved delivers branding that influences the influencers.
Beloved’s innovative strategies have been put to work for such brands as Coca-Cola, Coca-Cola Zero, Minute Maid, Jamba Juice, BORBA, Sokenbicha, Simply juice beverages, Sprint, Google, Target, Ford, Barnie's CoffeeKitchen, 7-Eleven, The Florida Lottery, Hotel Duval (member of Mariott’s Autograph Collection), Sally Hogshead's Fascinate and GellerRagans.
About the ADDY® Awards Attracting nearly 60,000 entries each year nationwide, the ADDY® awards have become the nation’s largest and most comprehensive advertising competition. The ADDY® awards originated in the 4th District in 1960 and became a three-tiered National competition in 1968.
Sponsored by the AAF, the awards honor excellence in advertising and cultivate the highest creative standards in the industry. Each fall, the competition begins with contests in the nation’s 200+ AAF member clubs, where entries must be submitted and judged to be eligible for the ADDY® process. Local winners proceed to 15 regional competitions, and those winners, to the national finals.
Proceeds from the ADDY® Awards program on all levels of competition go back into the industry through the work of the AAF and its members, especially in the areas of advertising education and public service advertising.