NEW YORK, June 22, 2012 /PRNewswire/ -- Established seven years ago in the Berlin club scene, Yellow Lounge is a classics-meets-club concept, seeking out new spaces for an innovative sound and visual experience. A growing global phenomenon, Yellow Lounge brings together the best emerging classical performers with cutting-edge DJ sets and multi-media elements in urban spaces. London, Berlin, Amsterdam, Vienna and Seoul have already experienced the exhilaration of Yellow Lounge, and on June 19th, the party came to America for its inaugural evening at New York City's 82 Mercer in the heart of SoHo.
With several hundred attendees, the event was sponsored by Decca & Deutsche eGrammophon U.S., along with Karlson's Gold Vodka, and featured performances by mandolin player Avi Avital and violinist Nicola Benedetti, each dazzling the audience with their own respective sets, and culminating in an inspired classical "jam" wowing the crowd. The innovation extended to interactive stations including a graffiti wall and photo booth. VIP's including Miss USA 2012 Olivia Culpo and violinist Joshua Bell mingled among the guests.
Max Hole, Chief Operating Officer of Universal Music Group International says, "In America, as elsewhere around the world, our goal with Yellow Lounge is to extend the reach of classical music to draw in audiences of all ages who are curious about the music but deterred by some of its long-standing conventions. This unique event breaks down boundaries and brings together audiences, performers and music more intimately than ever."
Paul Foley, General Manager of Decca & Deutsche Grammophon U.S. says, "Our first Yellow Lounge was a tremendous success. The enthusiasm and energy in the room makes it evident that audiences of all ages are excited and eager to hear classical music in a new and innovative environment. We look forward to launching our next Yellow Lounge on the west coast later this year."
SOURCE Decca & Deutsche Grammophon U.S.