Atlanta, GA 7/13/12 ( StreetBeat ) – Green Mountain (Nasdaq: GMCR) shares fall as Stifel analyst Mark Astrachan cuts its earnings estimate for the company. He reduced the earnings estimate for fiscal 2013 to $1.80 pre share from $2.27. Green Mountain has been experiencing increased competition for single-serve coffee cups for its Keurig machines. This competition puts pressure on its pricing and forces GMCR to increase promotions, which ultimately results in decreased long-term earnings power and market share losses. "A few pennies of reduced pricing has a meaningfully negative impact on earnings, assuming now material change in input costs," Astrachan wrote in his research note. Green Mountain shares were trading down $1.60, or 7.5%, at $19.67 on the Nasdaq Friday. Please contact www.thestreetbeat.com for interest in our latest investor relations platform the “CEO Interview Series” with its host Steve Kanaval. The package includes a one-on-one interview with a seasoned industry professional; published segment to our web site with embedded audio/video file; and a compressed file that can be easily e-mailed out to your current and/or potential investors. Please e-mail bflautt@gmail.com or call (662) 392-0740 for pricing and scheduling. StreetBeat Disclaimer Distributed by Viestly