Twitter Launches TV Conversation Targeting to Snatch Up Even More Advertising Dollars
November 22, 2013 at 13:21 PM EST
It’s called TV Conversation Targeting and it’s Twitter's (NYSE: TWTR ) latest and greatest new way to let advertisers target people who have tweeted about a certain show according to a company blog post Thursday. Only in this case, the targeting can occur even if the advertiser in question