Research and Markets: Marketing Communication Channels for Banking Products: Survey of Target Population

Research and Markets (http://www.researchandmarkets.com/research/35pt9p/marketing) has announced the addition of the "Marketing Communication Channels for Banking Products: Survey of Target Population" report to their offering.

The purpose of this report is to present the results of the survey on Communication channels of population in selected cities of Armenia.

The aim of the survey was to explore use preferences of communication channels of target population in 3 cities: Yerevan, Vanadzor and Stepanakert.

The report presents main sources to get information on Bank services and main advertisement sources that influence decisions according to population and are presented in order of influence. The most effective TV and Radio channels and optimal budget distribution on communication channels are also presented in the report.

There is a detailed social-demographic review of 3 cities in the paper which includes following aspects: Household income and size, gender and age groups, education, economic activities.

Research presents preferences of TV, Radio channels and Internet, TV use frequencies, and actions in internet for target population. Additionally, this information is linked with the interest in using banking services by target population to find out any existing peculiarities.

Key Topics Covered:

1. Survey Descriptive

2. Social-Demographic indicators of Target population

• Gender
• Age
• Education
• Marital status
• Employment
• Household size
• Household average monthly income

3. Communication channel preferences

• News
• Products and services
• Banking products
• Assessments of influence of advertisement

4. Description of use of separate Communication channels

• TV
• Internet (computer, smartphone)
• Radio
• Print media

5. Marketing Cost and Effectiveness of Communication Channels

6. Communication with banks

• Attitude to banks
• Use of bank products
• Interest to banking products

For more information visit http://www.researchandmarkets.com/research/35pt9p/marketing