The fashion innovation for Winter 2014

By: PRLog
Copertura Label represents the new trend of the fashion industry. The brand innovates with technological wearable and a collaborative launching for its Winter collection
PRLog - Sep. 17, 2014 - BERLIN, Germany -- The Berlin fashion start-up has launched in August its line of fashionable heating jackets on a crowdfunding website. 10 days before the end they need support to make the change happen in their industry.

The winter innovative product

The desire to offer comfort and possibilities is increasing in the fashion industry. Copertura Label is following this trend and has just brought on the prêt-à-porter market a smart heating jacket.

The brand is launching the Cold Quest collection with 12 models available in different sizes for women and men. They have been especially designed to bring comfort and warmness to Winter sport lovers and outdoor activities fans. DHL and FedEx delivery services allow people to receive their jacket for this winter.

Crowdfunding instead of walking on catwalks

Fashionistas are used to receive the latest updates from catwalks. Copertura Label is changing it and has chosen crowdfunding for its premiere. This is a good way to attract attention and create a community. The brand is particularly active on social media where it is already gathering more than 4,000 people. The purpose is not only to market clients but also to develop a collaborative work. Programs have been created to let community members express their creativity and participate in the heating jacket collection launching. They can share pictures, stories or even participate in photo shootings. The movement has already reached Paris with a photo shooting in front of the Eiffel Tour.

Copertura Label counts more than before on the community to get more backers.

There is almost 10 days left and they have only gathered 10% of what they need.

Copertura Label is a new fashion brand which combines designed wearable and technological items. It is an exception to do bring such a technology on the prêt-à-porter market. Copertura Label is operating worldwide to provide customers with high quality clothes. More than 4,000 people are already member of Copertura Label community.

Until the end of September Copertura Label is active on kickstarter :
http://kck.st/VI7mtx

Christelle Kamanan
Public Relations Executive
Germany/France
+4915901011119
pr@coperturalabel.com

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