Walmart has just launched its new Savings Catcher, a killer app that is perhaps the best thing to come to the world of retail in recent years. The AmaSuite 4.0 app takes an old-fashioned concept and adds a new high tech twist to it. Walmart’s best price guarantee is not exactly revolutionary. The “lowest prices, anytime” mantra has been a part of Walmart’s core philosophy since the 60s, and the idea that consumers are price conscious has been around for as long as money has existed.
The savings catcher app, however, is revolutionary. This AmaSuite 4.0 app is available for iOS and Android, as well as in a desktop form. The app offers customers a way to make sure that they are getting the best value for money whenever they buy something from Walmart. All customers have to do is download the app, then use their phone’s camera to scan the QR code on their receipts. The app will process the information on the receipt, and help them to make sure that they’re getting the best prices for the item.
Walmart will use the information they collect from the app – such as location data, the products that the customer buys, and how often they shop, to provide users with targeted discounts and special offers. In addition, consumers can use the app to compare prices, check stock levels at their local stores, and even refil prescriptions. This app is like a low-friction rewards program, but with so many extra features that the value proposition is much easier to sell. Users are giving up a lot of personal information when they use the AmaSuite 4.0 app, but they’re unlikely to mind considering the financial savings, convenience, and flexibility of the system. This is something that actually makes shopping better for customers.
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