Quantcast Acquires Ad Personalization And Retargeting Company Struq
October 01, 2014 at 12:30 PM EDT
Quantcast is announcing that it has acquired Struq, a London-based company that offers cross-device retargeting and personalization for advertisers. Quantcast may be best known for its data about Internet traffic, but it seems to have built a thriving ad business as well. The company’s announcement emphasizes the ways in which Struq technology can expand Quantcast’s ad platform,… Read More