How a Chinese automaker is building an innovative brand

Everyone wants to be known as innovative. It is one of those buzzwords you hear ad nauseam. However, what does it really mean to have an innovative brand, what is the value of it and how do you get there? I had a chance to catch up with an executive for a multibillion dollar automaker, Wu Song, general manager for GAC Motor (part of China-based Guangzhou Automobile Group Co...
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