Digital Measurement Service SimilarWeb Acquires Content Discovery Platform Swayy

 SimilarWeb, a service that offers tools to measure website traffic and related mobile app data, has now made its second acquisition with the purchase of Tel Aviv-based content discovery platform Swayy. The deal, which was for less than $5 million, was largely aimed at acquiring the team’s talent and expertise to aid with the development of SimilarWeb’s own content recognition… Read More