Freska Produce Announces Strategic New Hire

​Freska Produce announced today that Hector Soltero has joined their sales team as Avocado Sales Manager to further develop their growing portfolio of regional and national accounts. Hector Soltero comes with a wealth of experience within the industry, having spent the last eight years with a national local produce company representing the avocado category where Hector was instrumental in acquiring numerous accounts.

Hector joins Freska to continue Freska’s success in providing mangos year round and now avocados on a year round basis to many of the top retailers in the USA, Europe, New Zealand, Japan and Australia.

Hector comments “I am excited to start a new challenge within Freska Produce and look forward to working with the team to further develop their already extensive products and customer base. I am fortunate to be joining such a respected company that prides itself on top quality and service.”

Freska Produce (www.freskaproduce.com) offers customers mangos and avocados on a year round basis.  Freska’s understanding and experience in the Industry is unparalleled.  More information on the company’s notable achievements, services provided, key leadership, or history can be found on its web site.